Property development encompasses everything from renovating an existing property to buying a parcel of land and developing it. But before you start marketing your property it’s essential to know who do you want to sell it to? Developers take the greatest risk by investing in property and selling it, but at the end of the day they stand to make the most money from taking this risk.
The first tip is to find the right location. Do your homework thoroughly by talking to local councils, town planners, local residents, property development marketing firms and carefully studying the building laws and regulations. Second, study the market carefully and evaluate its potential. An area that needs new housing will appeal both to clients and tenants. But building an apartment block in a busy business area will not attract clients. Thirdly, select the right team to design and construct the property. A good property development project manager can act as a mentor and will have established contacts and can save the client thousands of dollars in discounts. Finding and assembling the right team is one of the major key’s to successful property development. Right from the architects to the construction engineer to the surveyor will have a key role to play, and therefore need to be selected very carefully. Another essential is creating and maintaining harmony among the team. If the architect and the engineer dont see eye to eye, you will be the loser. You will be paying good money for delays in your project.
One of the major factors in property development is planning carefully and methodically. Your project manager must be involved with you right from the time you decide to launch into this new venture. Defining the milestones and making sure that they are met in the project’s lifecycle will make the difference between you making or losing money on the venture.
You will need to borrow from banks and financial institutions, and the key to securing financing will be to market the property. So for this you will need to develop a property development marketing strategy. Remember some banks and financing institutions make it essential for you to sell a part of the property before they lend you finances. Therefore it becomes essential for you to hire a property marketing firm that can design a marketing strategy and help you in selling the property. You cannot do site supervision, project management and marketing on your own.
Reputed property development marketing firms know how the markets are behaving and what does an area need. In fact you must hire them right at the start to help you decide if you have made the right decision on property development. Collecting data, forecasting needs and trends is what they are supposed to do, asides from developing a marketing strategy for the project.